It’s not often that you get the opportunity to see multiple client projects live in one location. Last week I attended the Unified Wine & Grape Symposium, where the marketing materials I designed for Verallia were in use at the tradeshow. It was exciting to see the materials together as a unified campaign as you worked your way through the event:

01) As you rode the escalator up to registration, you couldn’t miss Verallia’s huge 18 ft. x 19 ft. banner. The banner mentioned their distributor’s booth number where you could view Verallia’s wine bottles.
02) At registration, you were handed a Program & Exhibit Directory. Verallia’s ad was prominently displayed next to the Table of Contents.
03) While walking around the Exhibit Hall, it was a thrill to see attendees carrying the Verallia shopping bag. It was fun to push the creative envelope with this project…developing a unique way to integrate the glass wine bottle into the bag’s diecut handle.
04) Verallia’s wine bottle catalog was handed out at their distributor’s booth along with a 2012 desktop calendar.

It was a true pleasure collaborating with the client to develop the strategy and ideas behind this campaign. And it was a real treat to have the opportunity to see it all come together at the event!

Big thanks to the partners that I worked with to bring these projects to life: Tim Gleason Photography (wine bottle photography) and Precision Litho (catalog and calendar printing).

Tags: advertising, branding, campaign, current projects, design, featured work, Marketing Collateral, Signage, tradeshow materials, Unified Wine & Grape Symposium, Verallia

Mesa Rim Climbing & Fitness Center is one of the largest (and tallest) climbing gyms in the country. Their space oozes with activity, health, and adventure, so we were thrilled to have the opportunity help them with an Open House invitation. How could we resist? Their goal with the Open House event was to build awareness of Mesa Rim within the surrounding business community. They wanted a unique, interactive direct mail invitation that would give a sense of what you experience when you walk in their door. Our solution? A short z-fold format that when expanded, shows off one of their largest climbing walls. The invite was mailed in a translucent envelope, so it was sure to get noticed. The Open House event took place this week, and it was a success. If you’re in the San Diego area, Mesa Rim is definitely worth checking out!

Tags: climbing gym, current projects, design, Direct Mail, featured work, Fuston Creative, invitation, Mesa Rim Climbing & Fitness Center, Open House event