For the past 5 years we’ve created branding and promotional materials for the Half Madness 13.1 race. This Chicago-area half marathon is organized by the Multisport Madness Triathlon Club. The “Mad to the Bone” theme we developed projects the energetic and fun atmosphere of the race. Here’s a sneak peek at the postcards we developed to help promote this year’s race. (You can check out all of the promotional materials in our portfolio.) If you’re going to be in the Chicago area on August 26, 2012, you should definitely check out this race!

Tags: branding, Chicago Half Marathon, Half Marathon, Mad To The Bone, Multisport Madness Triathlon Club, Portfolio, Promotional Materials, Running