Ava’s Grace Scholarship Foundation is a new charity raising money for scholarships for children who have an incarcerated parent. It’s the ONLY foundation of its kind focusing on this at-risk population. The founders wanted to portray a professional image, as they approached donors for funding. We developed a logo, identity system, and tagline, and branded the organization across print, web, and e-mail mediums. Ava’s Grace now has a cohesive brand image that projects their dedication to changing lives through education.