building brand endurance

 
  • branding
  • creative direction
  • graphic design
 
 

Half Madness 13.1

Event Logo + Poster

Half Madness 13.1 Email and Online Ad

Email Campaign + Online Ad

Half Madness 13.1 Medal and Race Number

Finisher’s Medal + Race Number

Half Madness 13.1 Finisher T-Shirt

Finisher’s T-shirt

 

 

Half Madness 13.1 Race

EVENT LOGO + MARKETING MATERIALS + FINISHER’S SWAG

Overview

Half Madness 13.1 is a half marathon race organized by the Multisport Madness Triathlon Club. We developed the race logo and the “Mad to the Bone” theme. Both project the energetic, fun atmosphere of this Chicago-area race. A poster, email campaign, online ads, and social media graphics were developed to promote the race. All aspects of the brand carry a consistent look and feel – even down to the finisher’s t-shirts and medals.