Half Madness 13.1 is a half marathon race organized by the Multisport Madness Triathlon Club. We developed the race logo and the “Mad to the Bone” theme. Both project the energetic, fun atmosphere of this Chicago-area race. A poster, email campaign, online ads, and social media graphics were developed to promote the race. All aspects of the brand carry a consistent look and feel – even down to the finisher’s t-shirts and medals.