Half Madness 13.1 Race

Overview

Half Madness 13.1 is a half marathon race organized by the Multisport Madness Triathlon Club. We developed the race logo and the “Mad to the Bone” theme. Both project the energetic, fun atmosphere of this Chicago-area race. Postcards, print and online advertising, and an e-mail campaign were all developed to promote the upcoming race. All aspects of the brand carry a consistent look and feel – even down to the finisher’s t-shirts and medals.