For 30 years, RACEPLACE has been a go-to resource for endurance athletes in Southern California. They provide a comprehensive, user-friendly print and online event calendar as well as content to help athletes organize and inform their active lifestyle. RACEPLACE was in need of a brand refresh, so we worked with them on both brand strategy and brand development. Initially, we guided them through a brand discovery process to uncover elements like their brand personality and positioning. Then we developed their brand identity, including their new logo, tagline, color palette, font selection, accompanying patterns, brand style guide, social media graphics, media kit, 30th anniversary logo, and magazine masthead.