This 48-page, perfect-bound book was designed for John Deere's agricultural division as a way to educate customers who were new to producing their own hay crop. A DVD accompanied the book along with a survey that customers could return to their dealership for a free analysis of the tools needed for their unique operation. This high-quality piece was meant as an informational keepsake, and it shows in the photography, varnish techniques, and the valuable content inside. A unique icon accompanied each chapter in the book to identify each step in the haymaking process.